What is Flying Whale Studio? What do we do? What sets us apart?
Flying Whale Studio is a design studio specialized in the creation of visual identities. What sets us apart in the industry is our focus on seeking meaning within things. We work directly with our clients’ dreams, often representing the work of a lifetime. Being able to perceive this essence within each client and translate it into a visual expression is our purpose.
How did it start? Where did it come from? What inspired the brand?
My name is Eduardo, and I am the designer behind the studio. Together with my fiancée, we began our creative journey in October 2020. However, the idea for the brand was shaped over four years, gradually built through the convergence of many factors.
At the end of 2017, I was searching for a way to express myself artistically through photography. It was during a personal project that I created a piece, number 8 out of 9, titled “Alumbramento.”
The word itself means illumination, wonder, an inexplicable inspiration, or even a supernatural spark.
It was from this image, featured in my very first portfolio as a designer, that I secured my first job in the field.
By 2018, the name Flying Whale Studio had already been defined. However, the brand itself only truly took shape in October 2020. During this period, I worked and collaborated with several companies and professionals. Along the way, I became familiar with the visual identity creation methods commonly used in the marketing and advertising industries, but I never felt fully aligned with those methodologies.
In 2018, together with my fiancée, driven by shared values and a similar vision, we began developing our own methods, adding distinct character to design processes. Our goal was to create an approach capable of incorporating genuine emotions and real purpose into the act of creation.
The studio was a dream nurtured over many years, set aside more than once, until we overcame the inertia of social stability and chose to pursue it. That is why we believe in and support dreamers, brands will always need meaning to truly exist.
The literal meaning of the studio’s name lives in the depths of the ocean, where silence is subtly broken by peaceful giants. The behavior of humpback whales is calm and gentle; their communication is based on music, shared within the species. Their movement is so graceful that one could imagine them drifting among the clouds.
This sense of gentle grandeur is what inspires us. To convey messages and concepts in an elegant, clean way, while expressing a welcoming and respectful tone, is our intention as a studio.
What is the company’s motto? What is its slogan, and what does it represent?
As our motto, we use a reinterpretation of a well-known phrase by the Italian designer Vico Magistretti, in which he states:
The author of the quote above-mentioned it as advice given by a mentor. In our reinterpretation, adopted as the studio’s motto, we worked in two stages: first, we identified words that represent who we are; then, we introduced the gerund form into the core idea of the original phrase.
By adding just three letters, we shifted the meaning of the sentence in a completely different direction. The reinterpretation itself is:
To us, design is the convergence of factors, perspectives, concepts, ideas, and answers. By changing the original quote from “Look” to “Looking,” we make it clear that we are in a constant state of growth and learning, side by side with our creations. We see no limits to how far we can go.
The concept of design we apply cannot easily go unnoticed, much like the glimpse of peaceful cetaceans flying through the sky.
What is Flying Whale Studio? What do we do? What sets us apart?
Flying Whale Studio is a design studio specialized in the creation of visual identities. What sets us apart in the industry is our focus on seeking meaning within things. We work directly with our clients’ dreams, often representing the work of a lifetime. Being able to perceive this essence within each client and translate it into a visual expression is our purpose.
How did it start? Where did it come from? What inspired the brand?
My name is Eduardo, and I am the designer behind the studio. Together with my fiancée, we began our creative journey in October 2020. However, the idea for the brand was shaped over four years, gradually built through the convergence of many factors.
At the end of 2017, I was searching for a way to express myself artistically through photography. It was during a personal project that I created a piece, number 8 out of 9, titled “Alumbramento.”
The word itself means illumination, wonder, an inexplicable inspiration, or even a supernatural spark.
It was from this image, featured in my very first portfolio as a designer, that I secured my first job in the field.
By 2018, the name Flying Whale Studio had already been defined. However, the brand itself only truly took shape in October 2020. During this period, I worked and collaborated with several companies and professionals. Along the way, I became familiar with the visual identity creation methods commonly used in the marketing and advertising industries, but I never felt fully aligned with those methodologies.
In 2018, together with my fiancée, driven by shared values and a similar vision, we began developing our own methods, adding distinct character to design processes. Our goal was to create an approach capable of incorporating genuine emotions and real purpose into the act of creation.
The studio was a dream nurtured over many years, set aside more than once, until we overcame the inertia of social stability and chose to pursue it. That is why we believe in and support dreamers, brands will always need meaning to truly exist.
The literal meaning of the studio’s name lives in the depths of the ocean, where silence is subtly broken by peaceful giants. The behavior of humpback whales is calm and gentle; their communication is based on music, shared within the species. Their movement is so graceful that one could imagine them drifting among the clouds.
This sense of gentle grandeur is what inspires us. To convey messages and concepts in an elegant, clean way, while expressing a welcoming and respectful tone, is our intention as a studio.
What is the company’s motto? What is its slogan, and what does it represent?
As our motto, we use a reinterpretation of a well-known phrase by the Italian designer Vico Magistretti, in which he states:
The author of the quote above-mentioned it as advice given by a mentor. In our reinterpretation, adopted as the studio’s motto, we worked in two stages: first, we identified words that represent who we are; then, we introduced the gerund form into the core idea of the original phrase.
By adding just three letters, we shifted the meaning of the sentence in a completely different direction. The reinterpretation itself is:
To us, design is the convergence of factors, perspectives, concepts, ideas, and answers. By changing the original quote from “Look” to “Looking,” we make it clear that we are in a constant state of growth and learning, side by side with our creations. We see no limits to how far we can go.
The concept of design we apply cannot easily go unnoticed, much like the glimpse of peaceful cetaceans flying through the sky.
O que é o Flying Whale Studio, o que fazemos? Qual nosso diferencial?
O Flying Whale Studio é um estúdio de Design especializado na criação de identidades visuais. Como diferencial no segmento focamos o nosso trabalho na busca pelo significado dentro das coisas. Trabalhamos diretamente com os sonhos de clientes, muitas vezes com o trabalho de uma vida. Visualizar isso dentro de um cliente, e criar uma expressão visual destes conceitos, é o nosso desígnio.
Como surgiu, de onde surgiu, quais as inspirações para a marca?
Me chamo Eduardo e sou o designer do estúdio, em conjunto criativo com minha noiva, iniciamos as atividades em outubro de 2020, mas a ideia para a marca foi construída ao longo de 4 anos, onde muitos fatores foram agregados.
No final de 2017, estive buscando por uma forma de me expressar artisticamente com a fotografia, foi durante um projeto pessoal que criei uma peça, a número 8 de 9, chamada “Alumbramento”:
A palavra em sí significa: iluminação, deslumbramento, inspiração inexplicável ou inspiração sobrenatural.
E foi a partir desta imagem que constou no meu primeiro portfólio como designer, que consegui o meu primeiro emprego na área.
Em 2018 o nome Flying Whale Studio já havia sido decidido. Mas a marca em si só tomou forma em outubro de 2020. Durante esse período trabalhei e prestei serviços para diversas empresas e profissionais. Conheci nesse meio tempo o método de criação de identidades visuais dos mercados de marketing e de publicidade, mas não fiquei satisfeito com as metodologias ali trabalhadas.
Foi com a minha noiva em 2020, por termos ideais e ideias semelhantes que criamos métodos e adicionamos peculiaridade aos processos do design, de uma maneira que pudéssemos envolver emoções e propósitos reais durante a criação.
O estúdio foi um sonho nutrido ao longo de anos, deixado de lado diversas vezes até vencermos a inércia da estabilidade social e corrermos em busca dele. Por isso acreditamos e apoiamos sonhadores, marcas sempre precisarão de significados que as preencham.
O significado direto do nome do estúdio vive no fundo do oceano, onde o silêncio é sutilmente dissipado por gigantes pacíficas. O comportamento das baleias jubartes é suave e gentil, a sua comunicação é baseada em música, compartilhada dentro da espécie. A forma que as jubartes se movem é tão graciosa, que é possível imaginá-las em meio às nuvens.
A grandiosidade gentil é o que nos encanta, transmitir mensagens e conceitos de uma maneira elegante, limpa e transparecer esse tom amistoso, é o nosso intuito como estúdio.
Qual o lema da empresa? Qual o slogan da mesma, o que isso simboliza?
Como lema, usamos uma releitura de uma frase famosa dita pelo designer italiano Vico Magistretti. Na mesma ele diz:
O autor do quote acima, citou o mesmo como uma dica dada por um mentor. Com a releitura feita para utilizarmos como lema do estúdio, trabalhamos em duas etapas, citando primeiramente palavras que nos representam e logo após trouxemos o gerúndio ao ideal da frase original.
Adicionando três letras movemos o sentido da frase para uma direção completamente diferente. A releitura em si é:
Para nós o design é uma junção de fatores, perspectivas, conceitos, ideias e respostas. Com a alteração do quote original, de “Look” para “looking”, visamos deixar claro que estamos em um constante crescimento e aprendizado, lado a lado com as nossas criações não vemos limites para onde podemos chegar.
O conceito de design que aplicamos não pode facilmente passar despercebido, assim como o vislumbre de pacíficos cetáceos voando.
